Feb 28 2008

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Jeff Gold

Race statistics

Posted at 12:41 pm under A Matter of Race

Yesterday, television audiences were treated to a rare exercise of critical Obama coverage. Farrakhan was central.

Be skeptical, and don’t expect it to last. The media can’t reverse six months of bias in one week, and Obama’s interns only benefit from anything they can insinuate as “race-baiting;” ppowerful volunteers and interns who know your crime before you can think it.

For once, a voice in the media, albeit a lone voice, took a a stand against such preemptive policing.

In his Salon article, Alex Koppleman wonders, Is Obama playing the race card? referring readers to an intrepid article, written for the New Republic by Sean Wilenz, called Race Man. We don’t know Sean, but he could be a regular reader of Stop Obama judging by his thoughts. I recommend his perspective, It adds weight to our own.

Another must read is Giddeon Rachman’s devastating Obama and the Art of empty rhetoric. Rachman is editor at the exceptionally pro-Obama Financial Times, and along with Paul Krugman, the only mainstream journalist with a backbone. His article doesn’t touch race, but it’s powerful enough to warrant attention.

Last but not least this week’s surprise editorials, is an inane article by Gary Kamiya, who thinks It’s OK to vote for Obama because he’s black. Which brings me to the qustion of the media, Obama, and race.

***

A few simple statistics about media coverage. They are raw, but the best we can do for now. I used two databases, Access World News and Lexis Nexi.
Access World News is “The world’s most comprehensive collection of full-text newspapers globally”, and it is also “a fully searchable Web-based resource [that] features the vast majority of the top U.S. newspapers by circulation, along with hundreds of hard-to-find local and regional titles, most of which are unavailable elsewhere.”

I key’d in a few simple search terms. here is what I got. My format is as follows, I first state the keywords entered, and then the number of articles featuring these words listed by year. Please note, the databases are the source for industrial standard in the media analysis industry, relied on by NielsenMediaResearch, and SIS.

Hillary Obama black
2008 (11,985)
2007 (8,057)
2006 (952)
2005 (133)

Hillary Obama first African-American
2008 (4,640)
2007 (2,777)
2006 (370)
2005 (50)

 

 

Obama first black
2008 (10,060)
2007 (8,693)
2006 (1,966)

Obama first African-American

2008 (4,062)
2007 (3,477)
2006 (812)
2005 (272)


The numbers from Lexis Nexis, a database larger than Access World, and equally relied upon by media analysts, goes beyond newspapers and drills down into MSNBC, FOXNEWS, and CNN television transcripts. I tried the liberal New York Times.

For a search of 1000 random articles in the New York times, containing the name Barack Obama,

683 contain the words first black, (60 %)
324 the word african american (33%)
505 the root africa* (50 %)

On average, 15 to 40 % of all New York Times articles mention Obama’s race. For the past six months, of 488 articles, 180 mention black (37%, nearly forty percent!),
80 the root africa* (16 %) which in 65 cases is part of the hyphenated african-american (13 %)

For the month of January, out of 84 articles,
25 mentioned black (30 %, or every third)
13 the root africa* (15 %)

The conclusion: if Obama is a post-racial candidate, then it is a result of media framing, not media coverage. On average for the last four years, one in every four articles about Obama doesn’t fail to mention his ethnicity. Imagine someone referring to your ethnicity, every fourth or fifth time they talk about you to a third party.

***

Let’s take a look at something a bit hard hitting. At the keywords Hillary, and racism. In Access World, I typed

Hillary Racist
2008 (931)
2007 (1,271)
2006 (495)
2005 (202)
2004 (186)

 

Now I didn’t expect any results. So these numbers took my breath away. As keywords , Hillary and racism are crude. I am not aware of any direct reference to Hillary and racism in the media. Such terms were eschewed, and racism was always obliquely suggested, never directly stated with terms like “offensive” or “insensitive” and a thousand others whose connotations were hard to mistake. Hillary and racisms, are simply approximations of where the media were going with the South Carolina story and Bill Clinton’s remarks.

Here is a series of monthly data, from Lexis-Nexis, for Hillary and the root Racis*

Nov 2007 (325)
Dec 2007 (775)
Jan 2008 (999)
Feb 2008 (994)

 

The data indicate that Hillary and racism peak with the South Carolina primary. The series also reveals the unambiguous direction the media took on Hillary at the time. According to Wilentz, the responsibility for this direction, lies with the Obama campaign.

***

I think the case is closed. Race is an issue in this election. From what my colleagues at this blog have written, it is an issue raised and exploited almost exclusively by the Obama campaign. I’d say his staff can’t get enough of it. They relish opportunities to portray their opponents as politically incorrect, and consistently use it to stiffle criticism of Obama’s biography, record, campaign, and his manufactured image as American Savior.

The media are Obama’s allies, and without exaggerating, the media are race-baiters. Any story with a tinge of race, offense, insult, or slight political-incorrectness, is a boon. They pump turbans, Husseins, maddrassas, down viewers throats, as if these were substantive issue. That Obama, as Jamal noted towards the end of his uncompromising post, offers nothing to the people whose story he calls his own (i.e. his brothas?), is never questioned by this race-obsessed media.

For closure, here is a baffling statistic. For every mention of Obama in the last four years, the word white comes up:

2008 (19,606)
2007 (22,550)
2006 (4,426)
2005 (1,821)

Now the most common combination for this term in reference to Obama is white voters. I am miffed, as to why it would appear in 40% of all newspaper coverage of Obama. Any suggestions, ideas?

10 responses so far

10 Responses to “Race statistics”

  1. R. Con 28 Feb 2008 at 5:35 pm 1

    BRAVO. YOU HIT THE NAIL ON THE HEAD.

  2. TOon 28 Feb 2008 at 7:11 pm 2

    Totally agree. Race is a very tricky issue during campaign. I’m an Asian and I’m basically color blind. Thus I was very surprised that Hillary’s comment on Lyndon Johnson can also be interpreted as racial. You got to be very race-sensitive to think that way.

  3. TOon 28 Feb 2008 at 7:18 pm 3

    Another thought about this website. It’s great to see somebody doing some deep research and using numbers. But because of the same reason, important messages just won’t get out.

    For the media bias, the numbers are already there. But it has to take a SNL parody to catch MSM’s attention.

    Sad, but we have to live with it.

  4. […] « Race statistics […]

  5. Rosannaon 29 Feb 2008 at 3:38 pm 5

    Obama is very slick about playing the race card. He does it by supposedly taking the high road and shaming anyone that criticizes his rhetoric, his record, or anything else pertaining to his candidacy.

  6. dr. evilon 01 Mar 2008 at 9:53 pm 6

    Why does everyone believe in this bull shit?

    Who voted to okay the Iraq invasion?
    Hillary.

    Can any of you bigots tell me how many times Obama has brought his race up in his campaign or debates?

    What proof do you have that he would be a terrorist or support Islamic fundamentalist?
    Is it just because of his ethnicity and the fact that he isn’t 100% white?

    Tell me, I’m curious to know. Email me at Fidelthe.evildictator@gmail.com

  7. Rosannaon 03 Mar 2008 at 12:07 pm 7

    Mr. Castro: If you are endorsing Obama, surely you can take it to bigger venues than this website. Why not call CNN?

  8. […] to older articles dealing with media bias by Jeff Gold: 1, 2, 3, […]

  9. […] Gold, one of our writers here, did a fabulous statistical job here. Someone should have taken note. All the mention of “Black” and “African” in relation to Obama, are staggerin…. This considering he was completely unknown, um… forgive me, why would Obama have to mention […]

  10. Razkill the mighty NINETY9on 20 Apr 2008 at 9:46 am 10

    honestly all this shit is stupid … can i ask first of all? out of the past 43 presidents (including george bush) have been black or atleast had one biological parent? None of course. as this as and unpresidented affair it was an eventuality that the media and anyone with atleast a functioning eye would notice that he is “black”. so your point about him using his race to boost his popularity is nonsensequal. i mean it not his fault that he is what he is in a place where nobody like him has been in his position or possible position (running for presidency). obviously it created a platform for him to be heard … and what a blessing to a nation such as yours (hence i am not american; nor will i ever be). obama’s popularity sources from the man’s charisma, his intelligence. the man has he graduated in Columbia University majoring in political scinece then later enrolling in Harvard Law School. judging by the state of chaos that you country has brought itself into by re-elcted George bush, you really need someone of his talents, know-how and direction. unlike the likes of the unintelligent warmongers like hillary clinton and george bush jr.
    think about it, your country is plunging into an abyss of doom and you choose to argue over whether an intelligent black man in a predominantly white community is using his blackness to overpower a stupid woman who just happens to pe white. i mean i don’t hear anybody saying anything about hillary clinton using her femininity to gain votes.

    u as americans are looking at the possibilty of one two histories being written. 1 of a negro being president. one of a woman being in the same position. are you willing to put the fate of the world in the hands of a clever person or a stupid person.
    think about it from that angle.

    P.S. politics is and has always been the dirtiest game ever what ever tactics used in this campaign are nothing compared to that of the past.

    Oh and i don’t like Barrack obama, (why do people call him black; his mom was white for god’s sake)

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